Journal
Research · October 16, 2026
We set last year's holiday report card for the perfume market beside nine months of this year's numbers to forecast what will change this Christmas. We check how strong gourmand really was, compare seven Christmas accords and lay out a schedule for the 70 days that remain.
Research · June 1, 2026
A drone struck Dubai's airport, a major merger was called off, and an old Japanese incense house launched a perfume. Following the real news of spring 2026 through the US and Asia to Singapore and Bangkok, we read from the perfumer's bench where niche perfume is heading this summer.
Research · January 26, 2026
The fragrance market is cooling, yet niche keeps growing — and the niche names are being bought by big capital. So what is the real asset that remains in niche? We read the ten fronts of 2026 from the perfumer's bench.